about
Strategic and versatile product design leader with 9+ years of experience, specialising in product design, UX/UI, design ops, and team leadership.
My journey began in the arts, led to a degree in industrial design, and took me through graphic, marketing, and web before I found my home in product design. I have extensive experience leading design strategy and delivering end-to-end digital products across B2B, SaaS, and B2C. I thrive in complex, data-rich platforms and love turning complicated tasks into seamless experiences. As a hands-on leader, I drive projects from concept to launch, build systems that set teams up for success, and deliver user-centred solutions with measurable impact.
With a systems-thinking mindset, global experience, and a multicultural perspective, I ask the right "why’s" - the ones that turn messy ideas into meaningful products and coworkers into strong, happy teams.
contacts
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work experience
2021 — 2024
Remote
As a Senior Product Design Lead at Amp X, a disruptive company in the renewable energy field, I oversaw the design & strategy across 4 major B2B SaaS projects under one product umbrella, while streamlining design ops for a 9-person team.
built and led a high-performing design team, scaling capacity by 200% with a 100% retention rate through mentorship, coaching, and career development;
directed the design of core product features under one product umbrella, achieving 100% adoption across multiple platforms by ensuring scalability and reusability;
reorganised the design team’s structure from project to feature-based, increasing throughput and accelerating time-to-market for key product features;
introduced a design validation step in the development process, reducing rework, improving cycle time, and accelerating feature deployment;
revamped onboarding company-wide, reducing ramp-up time by 75%, boosting new hire productivity and improving cross-functional collaboration.
2020 — 2021
Lisbon, Portugal & Remote
As a UX/UI Designer at NOS, Portugal's largest telecom and entertainment company, I played a key role in shaping a B2C web platform and creating its first design system.
launched the product's first design system in Figma, streamlining UI design across 10+ designers, reducing front-end errors by 80%, and speeding up development cycles;
redesigned the app’s navigation by introducing a robust sidebar component with advanced search capabilities, improving findability by 40% and reducing user friction;
directed research and ideation for a chatbot project, with mockups that alignined business and user needs, and secured stakeholder approval for development.
2018 — 2020
Brand & Webdesigner at Freelancer
Remote
As a freelance designer, I enabled startups and entrepreneurs to launch their passion projects with a strong focus on autonomy and usability.
designed and launched 10+ websites using no-code builders like Squarespace, Wix or WordPress, reducing reliance on technical help by 80% and empowering clients to self-manage their content;
delivered full brand kits (logos, style guides, and digital marketing assets), ensuring consistent visual identity and achieving a 100% client satisfaction rate.
2017 — 2018
Remote
As the sole in-house designer at Newamanity, a provider of development and leadership programs, I managed all creative outputs, shaping the brand's identity and digital presence.
redesigned the company’s branding, website, and style guide from scratch, establishing a cohesive visual identity that enhanced brand recognition;
developed and executed a marketing strategy - including social media content, video editing, visual design, and copywriting - driving a 30% increase in engagement.
2016 — 2016
Ho Chi Minh, Vietnam
As a design intern at Elek, a French-Vietnamese company specialising in LED lighting solutions, I supported lighting projects as well as marketing efforts.
developed 2 lighting proposals for high-profile clients, directly contributing to successful project bids;
created the company’s portfolio booklet, which became a key sales asset for the following year.
education
2024 — 2024
Buenos Aires, Argentina
2022 — 2022
Budapest, Hungary
2020 — 2020
São Paulo, Brazil
2018 — 2018
Certification in Web Development for Beginners at UMA Hub
Bali, Indonesia
2012 — 2015
Lisbon, Portugal
side projects
2024
Got certified as a yoga teacher
Completed a 200hr yoga teacher training in India, deepening my practice in movement, breathwork, and philosophy.
2024
Summited the world's highest free-standing mountain
Pushed physical and mental limits to reach the top of Mount Kilimanjaro in Tanzania, Africa’s highest peak.
2019
Led design and business development efforts to turn my family’s estate in Lisbon into a thriving rural retreat.
2016
Immersed myself in monastic life
Volunteered at Thabarwa Centre in Myanmar, joining daily alms rounds and supporting the monastic community.
2015
Volunteered as an english teacher
Taught English in Cambodia with AHHA Education, helping underserved students expand their opportunities.
skills
Design
UX/UI design, product design, service design, wireframes, mockups, prototypes, MVPs, user flows, journey maps, information architecture, user research, usability testing
Tools
Figma, Framer, Adobe CC, Jira, Confluence, Miro, Zeplin, InVision, Mailchimp, Squarespace, Webflow, HTML, CSS, React, Uizard, Lovable, ChatGPT, Mixpanel, Google Analytics
Domains
SaaS, B2B, B2C, climate tech, green tech, renewable energy, telecom, startups, enterprise products, digital transformation, dashboards, data visualisation, customer experience (CX)
Leadership
design operations, design strategy, mentorship, career development, hiring, onboarding, performance reviews, resource allocation, stakeholder management, change management
Frameworks
Scrum framework, Norman Nielsen heuristics, ISO 9241 usability standards, MUI library, HMI framework, WCAG accessibility guidelines, Brad Frost’s Atomic Design system, Design Thinking methodology, Lean UX methodology, Agile methodology, user-centered design (UCD), Double Diamond design process
Languages
Portuguese (native); English (near-native); Spanish (conversational); French (beginner)
writing
2025
2024
2024